A major UK advertising agency collaborating with Aradco for over 15 years in translating copy and creating artwork for major brands.
The client was looking for a translation company to work on new English copy for print ads, posters and banners for a number of Western, Eastern and Asian markets. This was not restricted to one brand but to all of the brands related with the agency. The challenge was to provide translations/adaptations maintaining the style and tone of the English copy while offering a fast turnaround on a regular basis.
Aradco took a detailed brief from the client, establishing their goals and requirements, and allocated a dedicated project manager to be the first point of contact at any time. Our selection of specialist copywriters in the foreign languages is rigorous and it relies on “tried and tested” linguists with long-established experience in their field. They are given a full brief including visuals and reference material and provide several options in the target language. There is constant communication between the translator and the Aradco project manager, as well as between the project manager and the client, often involving the end-client in the local market who is welcome to participate in the process. Communication, understanding, speed and efficiency have ensured that the final translation is of the highest quality.
We now successfully provide all of this client’s translation requirements for the Western European, Eastern European and Oriental/Asian markets to the highest standards of quality and accuracy. We have built a relationship of mutual trust and confidence, and have a good understanding of the brands for which we translate.
